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The CPG Squeeze: With Big Retailers Pushing Private-Label Goods, Brands Are Being Forced To Respond
Submitted by Thomas Schmitz on 25-Jan-2018 at 8:49 am
Private labels: retailers have used them for decades to attract shoppers and better control pricing and inventory. But in 2018, their growth is likely to accelerate. Why? Retailers are struggling, and they’re hoping to use their private-label brands to better compete. Kroger views private-label …...