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Don't Let Your North Star Metric Deceive You On brianbalfour.com Submitted by Thomas Schmitz on 11-Jan-2018 at 8:00 am Weâve all heard the rallying cry of the âOne Metric That Mattersâ.
Choose your north star and focus. Grow 7% week over week. If you grow DAUs,
the rest will follow.
But blindly buying into the concept of the one metric that matters (OMTM)
is a fatal oversimplification.
In a recent essay, Casey Winters, formerly Growth at Pinterest, says:
âThe search for one key metric for a complex ecosystem like Pinterest
over-simplifies how the ecosystem works and prevents anyone from
focusing on understanding the different elements of that ecosystem. You
want the opposite to be true. You want everyone focused on
understanding how different elements work together in this ecosystem.
The one key metric can make you think that is not important.â
In this post, weâll expand on Caseyâs points, walking through why focusing
only on your north star metric is a dangerous way to measure the growth of
your business, and how te