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Want to Design User Behavior? Pass the ‘Regret Test’ First On www.nirandfar.com Submitted by Thomas Schmitz on 05-Jan-2018 at 9:56 am Online persuasion techniques are not the problem per se. Rather, how these methods are applied makes the difference between whether a product is helpful and hurtful. How can businesses use online persuasion ethically? Nir Eyal proposes a new ethical bar he calls the, "Regret Test."