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Boost Your Confidence With These 8 Simple Exercises On neilpatel.com Submitted by Thomas Schmitz on 19-Aug-2017 at 4:39 pm
Confidence is essential to your success in business. I’d also argue that it’s essential to success in life. Confidence doesn’t compensate for a lack of skill or hard work, but it helps amplify those qualities to take you further than you’d get without it. The numbers don’t lie. Confident employees have an average of 22% […]
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The Step by Step Process to Create a Killer Pitch Deck For Investors On neilpatel.com Submitted by Thomas Schmitz on 19-Aug-2017 at 2:00 pm
Pitching your startup idea or product to a room full of investors is extremely nerve-wracking. I know because I’ve done it more than a few times. But it doesn’t need to be terrifying. With the right presentation deck, you can hold potential investors’ attention long enough to explain what your product does and why it’s […]
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3X Your Email Open Rates in One Week With These 25 Simple Copy Hacks On neilpatel.com Submitted by Thomas Schmitz on 19-Aug-2017 at 1:08 pm
Everyone wants to get higher email open rates. Email marketing is one of the most powerful tools in your arsenal, but it only works if your recipients open the emails you send them. Every additional open means more potential sales and revenue, and even a tiny increase in your open rates can make a huge difference […]
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Start Making Money With Your Own Online Store in 10 Simple Steps On neilpatel.com Submitted by Thomas Schmitz on 19-Aug-2017 at 8:09 am
Everyone wants to make money online. I know I do, and I’m sure you do, too. It’s most people’s dream to find a way to work and earn a living from home. There’s no better time than now to get started with your own online shop. Retail e-commerce sales have steadily increased from 2015 to […]
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18 Mind Hacks for the Newbie Entrepreneur On neilpatel.com Submitted by Thomas Schmitz on 19-Aug-2017 at 5:29 am
Being an entrepreneur is hard. Anyone who tells you otherwise is lying to you. Being an entrepreneur is also exhilarating. But being an entrepreneur is also exhilarating. For those of you who are newbie entrepreneurs, I have a few mind hacks that you can use that will make it a little easier. Along with these […]
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The problem with direct experience On sethgodin.typepad.com Submitted by Thomas Schmitz on 19-Aug-2017 at 1:39 am "I'll know it when I see it," or perhaps, "I'll see it when I know it..." We're hardwired to believe and understand the things we can actually experience. That's why no one argues about Newton's laws, but most people panic...
Should an entrepreneur go ‘All in’ and risk everything on a venture or play it safe? On www.saastr.com Submitted by Thomas Schmitz on 18-Aug-2017 at 9:19 pm
I think this is a false choice. Every successful founder I know thought his or her venture was not that risky — at least when she started it. Sometimes, oftentimes, 6–9–12–24 months in, you see just how risky it is. But great entrepreneurs see white space, gaps in the market. They assemble a team to...
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What You Can Learn from the Best 6 Lead Magnet Tools On neilpatel.com Submitted by Thomas Schmitz on 18-Aug-2017 at 8:42 pm
Lead magnets come in all shapes and sizes. But only a few stand out from the rest. It seems like every single website has a treasure trove of e-books, checklists, and email courses. There are too many of these floating around now. People don’t want to opt-in and read an e-book. They want an instant […]
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4 PPC Tips that Can Lift Your SEO On neilpatel.com Submitted by Thomas Schmitz on 18-Aug-2017 at 3:33 pm
Most people will recommend one or the other. Should you invest in PPC or SEO? You constantly see articles titled “PPC vs. SEO” that compare the two channels. Paid search advertising generated nearly $35 billion in 2016 alone. And those sky-high numbers only continue to climb. But organic traffic accounts for more than 51% of search […]
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3 Things Your Competitors Can Teach You About Marketing Automation On neilpatel.com Submitted by Thomas Schmitz on 18-Aug-2017 at 1:34 pm
Marketing automation has the power to increase sales by 14.5%. It can also reduce your marketing overhead by 12.2%. But marketing automation goes way beyond what the typical marketer thinks of when they hear the term. Many think it means just automating emails. That’s definitely part of it. You want to send out updates about […]
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4 Remarketing Campaigns You Can’t Afford to NOT be Running On neilpatel.com Submitted by Thomas Schmitz on 18-Aug-2017 at 1:00 pm
We’ve all heard of the benefits of remarketing. It makes sense to target users who’ve already shown interest in your site, blog, Facebook page, and other online properties. You think, “It’s easy money, they already know us.” The trick is not coming off as “creepy” or “invasive.” Instead, you want to fly under the radar. […]
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How to Grow Your Business to $1mil and Beyond On sujanpatel.com Submitted by Thomas Schmitz on 18-Aug-2017 at 8:44 am
Today we’re going to talk about how to grow your business to one million dollars and beyond. A lot of people get stuck and aren’t sure how to reach that elusive 7-figure goal. ● 1:00: The method of breaking down your goal by month. In short, you need to reach $80K per month to reach […]
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SaaStr Podcast #138: Vineet Jain, Founder & CEO @ On Why Land & Expand Is Wrong On www.saastr.com Submitted by Thomas Schmitz on 18-Aug-2017 at 8:19 am
Welcome to Episode 138! Vineet Jain is the Founder & CEO of Egnyte, the startup that delivers smart content collaboration in the cloud or on-premises. They have raised over $60m in VC funding from the likes of Kleiner Perkins, Google Ventures, and one of our favourites here, Mike Maples @ Floodgate. Prior to Egnyte, Vineet...
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How to Pick the Right Facebook Ad Type for Your Brand On neilpatel.com Submitted by Thomas Schmitz on 18-Aug-2017 at 4:37 am
Facebook Ads can seem pretty intimidating if you’re new to the world of social media marketing. And it’s no surprise why, honestly. The potential for growth on Facebook is massive, but that also means that the wrong approach could cost you the attention of a massive number of people. Just take a look at how […]
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What Will Online Marketing Be Like in the Future? On neilpatel.com Submitted by Thomas Schmitz on 18-Aug-2017 at 3:52 am
It feels like online marketing changes every day. New growth hacks emerge, and old tactics fade off in the distance. Our daily tactics shift because consumer behaviors shift. People get tired of the same-old same-old. They start ignoring the same ad they’ve seen multiple times. They start ignoring the same old e-book lead magnet that […]
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Faux intimacy On sethgodin.typepad.com Submitted by Thomas Schmitz on 18-Aug-2017 at 1:15 am True connection is a frightening prospect. When you are seen by someone else, really seen, it hurts even more if you're ultimately rejected. When we connect, we make promises, buy into a different future, engage with another, someone who might...
In “friends and family” rounds, should you only raise capital from accredited investors? Why or why not? On www.saastr.com Submitted by Thomas Schmitz on 17-Aug-2017 at 9:47 pm
Let me suggest one simple rule: don’t take an investment from any investor where the amount is > 1%-2% of their net worth. If you do, it will be nothing but headaches. They will stress about it. They will want to be over-involved in your business. They will drag out signing consents, etc. They will...
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Beginner’s Guide to Landing Pages On neilpatel.com Submitted by Thomas Schmitz on 17-Aug-2017 at 4:39 pm
What’s a good conversion rate? Why do some landing pages work when others fail? Those are tough questions to answer. The reason is because there’s no single, correct answer for everyone. It depends on a lot of different factors. Anyone can build a landing page. But how can you be sure it will actually convert? […]
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8 Keyword Research Tips You Need to See to Believe On neilpatel.com Submitted by Thomas Schmitz on 17-Aug-2017 at 2:57 pm
Keyword research is incredibly important. It has the power to dictate not just the traffic you get, but whether or not that traffic buys anything at the end of the day. The problem is that keyword research takes so long! It’s a time-consuming process. You have to balance a bunch of criteria. There’s demand, difficulty, […]
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How to Become a More Productive Blogger in 10 Easy Steps On neilpatel.com Submitted by Thomas Schmitz on 17-Aug-2017 at 1:40 pm
Blogging isn’t dead. It’s alive and kicking. I’m living proof that you can grow your business and personal brand just by writing. As Andrew Chen recently tweeted, writing is the most scalable and affordable networking strategy: It’s also the most scalable marketing strategy. It doesn’t cost that much to write. Just open a publication on […]
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A 10-Step Process to De-Risk Your Redesign Projects On conversionxl.com Submitted by Thomas Schmitz on 17-Aug-2017 at 12:08 pm What we know today as a "website redesign" isn't what it used to be. Â âRadicalâ website redesign â where the company embarks on a âbig-bangâ website overha
22 Easy Hacks That Tripled My Email Optins in Less Than One Month On neilpatel.com Submitted by Thomas Schmitz on 17-Aug-2017 at 10:04 am
If you want to grow your email opt-ins, you’re not alone. A full 29% of marketers measure their email marketing success by subscriber count, which means that it’s a metric that’s in high demand. Thankfully, there are plenty of strategies that can help you triple your email opt-ins in just a few weeks. To get started, […]
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SaaStr Meetup and Speaker Series #006 Thursday 8/24: Tomasz Tunguz/Redpoint Ventures + Laura Bilazarian/Teamable On www.saastr.com Submitted by Thomas Schmitz on 17-Aug-2017 at 9:16 am
The SaaStr CSS Speaker Series is BACK! Make sure you don’t miss our next event: ‘Top 10 Tunguz-isms – decoding the SaaS metrics that matter most.’ We’re super excited to welcome Tomasz Tunguz, Partner at Redpoint Ventures, and Laura Bilazarian, CEO of Teamable to our latest installment of the CSS Speaker Series! They will be...
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8 Ways to Create an Instagram Campaign That Will Blow Up Your Brand On neilpatel.com Submitted by Thomas Schmitz on 17-Aug-2017 at 8:24 am
Do you want to start an Instagram campaign? If so, you need to do it right. Instagram is an exciting platform, and it’s one of the fastest growing out there. It has more than 300 million active users each day, according to recent data published by Branex. But beware: Running an effective campaign isn’t quite […]
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Fintech Investments In Indonesia Pick Up Pace On www.cbinsights.com Submitted by Thomas Schmitz on 17-Aug-2017 at 7:47 am Indonesian startups operating in P2P lending, merchant payments and e-commerce installment lending have attracted venture capital investment in the last year.
How Skyrocket Your Traffic by Bringing Your Old Content Back From the Dead On neilpatel.com Submitted by Thomas Schmitz on 17-Aug-2017 at 6:13 am
It takes over 3 hours to write the average blog post And those blog posts are barely over 1,000 words. Unfortunately, 1,000 words of content just won’t cut it today. The average post on the bottom of the first page of Google is nearly 2,000 words. Based on the initial time estimate, that means you’re looking at […]
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How to Make Tasks Matter and Find Meaning in Your Work On zapier.com Submitted by Thomas Schmitz on 17-Aug-2017 at 1:00 am “What’s the point?” “Why does this matter?”
When your alarm clock starts buzzing, and your inbox is already packed with pressing requests, what pulls you out of bed and into your 8x10 cubicle? Paying the bills is a powerful motivator, but ultimately, it comes down to personal meaning.
Although...
"I have fear" On sethgodin.typepad.com Submitted by Thomas Schmitz on 17-Aug-2017 at 12:03 am There's a common mistranslation that causes us trouble. We say, "I am afraid," as if the fear is us, forever. We don't say, "I am a fever" or "I am a sore foot." No, in those cases, we acknowledge that...
Is SMB SaaS Harder? On www.saastr.com Submitted by Thomas Schmitz on 16-Aug-2017 at 11:00 pm
I think it’s harder, but when done right, it’s wonderful. One model is a SaaS company that is 80%+ focused on SMBs. I’ve invested in Automile and Pipedrive here as two examples which are doing very well. The key here is you need extremely high NPS/CSAT and very powerful brands to make the customer acquisition...
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How did Jason Lemkin come across the patent on which he built NanoGram? On www.saastr.com Submitted by Thomas Schmitz on 16-Aug-2017 at 10:58 pm
We in essence ‘bought’ the patents and more importantly, the related IP, from a company we sort of spun-out of. The assets were no longer being used and appeared to have $0 in market value. In return, they and their investors got a lot of stock 🙂 View original question on quora
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The 10 Best Ways to Promote an Event Online On neilpatel.com Submitted by Thomas Schmitz on 16-Aug-2017 at 8:41 pm
How you choose to promote an event can have a direct impact on how successful that event is. For brands that have an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. Events like Inbound are already established enough to earn a certain level of attention. But […]
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9 Ways to Generate Qualified Leads with Content Marketing On neilpatel.com Submitted by Thomas Schmitz on 16-Aug-2017 at 5:41 pm
Many business owners and marketers fail because they don’t know how to grow enough leads or potential clients. It’s because they’re not following the online sales funnel: They’re failing to move web visitors from the awareness stage into the consideration stage. They think that, by just telling someone to buy from them, they’ll make a […]
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Everything You Need to Know About App Store Optimization On neilpatel.com Submitted by Thomas Schmitz on 16-Aug-2017 at 2:40 pm
I talk a lot about mobile search optimization. It’s important in today’s world. Mobile is a buzzword these days in anything digital. That’s because worldwide mobile Internet usage has surpassed desktop. But it’s not just about web browsing anymore.Mobile devices redefined the software industry, and apps are the new way to reach customers. Mobile devices redefined […]
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Data Center Management Software Category Eroded By The Rise Of The Cloud On www.cbinsights.com Submitted by Thomas Schmitz on 16-Aug-2017 at 12:30 pm The category of Data Center Infrastructure Management, or DCIM, emerged in response to the growing number of data centers worldwide. Although the number of facilities has increased dramatically over the last decade, estimates are that the global number of data …...
Mamoon Hamid, Social Capital: Numbers that Actually Matter for Founders (Video + Transcript) On www.saastr.com Submitted by Thomas Schmitz on 16-Aug-2017 at 12:06 pm
Who doesn’t want their revenue charts trending upwards? Seeing that beautiful parabolic curve that moves up and to the right is what we all dream about at night, right? While we all want to see our bottom line grow, Mamoon Hamid, Co-founder and General Partner at Social Capital, demonstrates how looking a few metrics or...
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7 Signs That You Are Not Cut Out to Be an Entrepreneur On neilpatel.com Submitted by Thomas Schmitz on 16-Aug-2017 at 11:48 am
Being an entrepreneur isn’t for everyone. It often takes years of hard work, long hours, and no recognition to become successful. A lot of entrepreneurs give up, or fail for other reasons, like running out of money. Statistics show that over 50% of all businesses fail after five years in the United States. 40% of startup […]
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Meet Our Curator of the Week: John Mueller On blog.startupdigest.com Submitted by Thomas Schmitz on 16-Aug-2017 at 10:00 am
Name: John Mueller Digest: Fresno Curator Since: October 2012 Title: Founder, Golfer, Runner, Professor, Entrepreneurship. Pick’n Run | Rollin’ Gelato | GolfSolutions.com Twitter: @golfmomo John M. Mueller is a former professor at California State University – Fresno, where he taught entrepreneurship courses. Prior to joining Fresno State, he was a professor at Western Michigan University, completed his…
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How to Write Articles That Sell With These 30 Strategic Steps On neilpatel.com Submitted by Thomas Schmitz on 16-Aug-2017 at 7:49 am
Have you recently started your own blog or a new business? Even if you’re just hanging around in some entrepreneurial circles, you’ve likely heard about content marketing. One major aspect of content marketing is content creation. And as with all business moves, you want to the content that you create to sell or create sales. […]
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The Perfect Entrepreneurial Attitude According to Science On neilpatel.com Submitted by Thomas Schmitz on 16-Aug-2017 at 5:50 am
There’s a saying out there that entrepreneurs aren’t made, they’re born. I don’t believe that. I think being an entrepreneur is something anyone can learn how to do. But you need to have a core set of abilities and the right mindset first. Did you know that by simply being optimistic, you’re more likely to […]
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On being discovered On sethgodin.typepad.com Submitted by Thomas Schmitz on 16-Aug-2017 at 12:48 am Wouldn't that be great? Great if you could share all your wisdom on a popular podcast, or be featured on Shark Tank? Great if you had a powerful agent or bureau or publisher? Great if you could get admitted to...
Why You Should Never Start a PPC Campaign Without Spying on Your Competitors On neilpatel.com Submitted by Thomas Schmitz on 15-Aug-2017 at 8:07 pm
One successful PPC campaign can lay the foundation for profits for years to come. But PPC is complicated. There are countless moving parts that can make or break your campaigns. Which in turn, can make or break your ROI. You can’t risk jumping into a PPC campaign without doing intensive research. Luckily, you can always […]
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17 Ways to Increase Your Online Sales Using Email Autoresponders On neilpatel.com Submitted by Thomas Schmitz on 15-Aug-2017 at 4:04 pm
If you’re hoping to increase online sales, look no further than email. While social media has been getting all the hype for the past few years, the simple truth is that email is the quiet giant doing most of the selling behind the scenes. If you don’t believe me, just look at what other marketers […]
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How to Copy the Best Google AdWords Campaigns On neilpatel.com Submitted by Thomas Schmitz on 15-Aug-2017 at 3:20 pm
Google AdWords can be overwhelming the first time you use it. It’s like a faucet if you think about it. The best part about AdWords is that you can instantly turn it on to immediately drive new traffic to your site. But traffic isn’t the goal, of course. Driving new revenue is the objective. And that […]
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Last Call for Our First Batch of Startups at the SaaStr CoSelling Space! On www.saastr.com Submitted by Thomas Schmitz on 15-Aug-2017 at 2:12 pm
Our 15,000 sq. ft. office in San Francisco’s Design District is just about at capacity! We have enough desks for ~10 ish more folks to work here. This is your chance to work amongst hyper-growth SaaS startups that will motivate you to do better, share their learnings, and cheer you on as you celebrate your...
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You have been accepted into 500 Startups. Now what? On 500.co Submitted by Thomas Schmitz on 15-Aug-2017 at 1:58 pm Guest Author -Â Eugene Vyborov, CTO, YayPay (A 500 Startups Batch 20 Company) Among the 180+ independent accelerators around the world, American programs hold
The 7 Most Important Metrics to Track Your Content’s Success On neilpatel.com Submitted by Thomas Schmitz on 15-Aug-2017 at 12:31 pm
I get this question a lot: Neil, how do you know that your content is performing? I like this question because I can give a concrete answer. So often, people working in content marketing think that it’s subjective. It’s not. There are very real, specific metrics that show you how well your content is performing. […]
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Is Benchmark Still A Top VC Firm? On www.cbinsights.com Submitted by Thomas Schmitz on 15-Aug-2017 at 12:23 pm Benchmark's legal action and PR campaign against ex Uber CEO Travis Kalanick has spurred questions about whether the VC should be avoided for not being "founder friendly."
Most Companies Do Not Understand Customer Service, Even If They Claim That They Do On blog.startupdigest.com Submitted by Thomas Schmitz on 15-Aug-2017 at 10:00 am
The following is a guest post by ChopDawg.com, an award-winning app development company that has worked with over 180+ startups and companies from all around the globe, helping them bring their web apps, mobile apps, wearable apps and software ideas to life. Follow ChopDawg.com on Twitter at @ChopDawgStudios. We have all been in the same…
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5 Reasons Marketing Automation Fails (And How to Avoid Them) On neilpatel.com Submitted by Thomas Schmitz on 15-Aug-2017 at 8:11 am
Personalization is one of the biggest marketing trends. The more tailored you can make an email or ad, the better results you get. That’s important because it takes awhile to create loyal customers. People are going to interact with your brand multiple times before they purchase. They’re going to go through a series of stages […]
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SEO for Ecommerce: 6 Steps to Start Selling More Today On neilpatel.com Submitted by Thomas Schmitz on 15-Aug-2017 at 5:50 am
If you want to increase your sales on your e-commerce site, look no further than SEO. While SEO is usually touted as a great way to increase your web traffic, it’s excellent for e-commerce, as well. According to research by HubSpot, SEO is the #1 challenge in inbound marketing. The better your rankings are on […]
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Sloppy science On sethgodin.typepad.com Submitted by Thomas Schmitz on 15-Aug-2017 at 12:52 am We can measure it. For decades, every single year, scientists have visited the Galapagos and measured the beaks of a particular species of finch. And year after year, with each generation, the beaks change, exactly as we'd expect from the...
How to Attract Top Talent With a LinkedIn Company Page On neilpatel.com Submitted by Thomas Schmitz on 14-Aug-2017 at 9:29 pm
Let’s face it. Putting together a team of capable employees is much harder than it looks. The problem with the hiring process is that it’s too much like a first date. Everyone gets all dressed up, practices their witty banter, and prepares to put on a show. Which is why, if you’ve ever interviewed anyone […]
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How to Increase Your Conversion Rate With Intuitive Website Design On neilpatel.com Submitted by Thomas Schmitz on 14-Aug-2017 at 6:56 pm
Websites that make me jump through hoops drive me nuts. I don’t know about you, but I prefer to get from point A to point B via the shortest path possible — especially when I’m shopping online. If I had to click back and forth, look up information on different pages, figure out whether the […]
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5 Tips to Help Show ROI from Local SEO On moz.com Submitted by Thomas Schmitz on 14-Aug-2017 at 5:01 pm Showing the value of your SEO efforts to non-marketers can be difficult, and can even lose you customers if not done right. Google Top Contributor Joy Hawkins shares 5 of her own best tips for proving ROI in the language of SMBs.
Tesla Shows How Traditional Metrics Are Outdated, The New Customer Experience & More Highlights On blog.startupdigest.com Submitted by Thomas Schmitz on 14-Aug-2017 at 2:58 pm
5 hand-picked articles from across the Startup Digest Reading Lists. Sign up to receive great weekly content on various topics from our expert curators. 1. Designing The New Customer Experience: What Happens After Checkout? By Tommy Walker – Shopify Digest: Retail Tech & Ecommerce Curator: Kyle Kelly Paying attention to all the little details that happen immediately after a…
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Looking back at VC Unlocked 2017 On 500.co Submitted by Thomas Schmitz on 14-Aug-2017 at 2:44 pm After two weeks of intense coursework, six guest lectures, 32 investment thesis presentations, and a mind-boggling amount of coffee, another successful VC
We’re hiring! Speaker Coordinator & Digital / Event Content Strategist for SaaStr Annual On www.saastr.com Submitted by Thomas Schmitz on 14-Aug-2017 at 1:36 pm
SaaStr has an immediate need for a talented Content Strategist and Speaker Coordinator to own the content on and off stage at the 10,000+ person SaaStr Annual conference. The ideal candidate is creative, driven, organized, professional, loves SaaS, and pays extreme attention to detail. An ability to roll with the punches and adapt on the...
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How to Sell to Different Customers Without Jeopardizing Conversions On neilpatel.com Submitted by Thomas Schmitz on 14-Aug-2017 at 1:12 pm
Everybody loves choices, right? We all love having the opportunity to choose between different items on the menu at our favorite restaurant. I love browsing the store for new clothes. It’s usually fun to have many different options to choose from. Except when you’re trying to convert new customers. It turns out that giving your visitors […]
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Your Social Media Strategy Isn’t Complete Without These 21 Tactics On neilpatel.com Submitted by Thomas Schmitz on 14-Aug-2017 at 10:37 am
You’re ready to take social media to the next level. But if you aren’t building the traction you hoped for, there’s usually a reason. Just like any industry, there are a set of crucially important tactics every successful social media strategy needs. Without these 21 tactics, your plan might fail. In this article, I’ll show […]
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Claire Hughes-Johnson: Build, Break, Stretch, Repeat Lessons from Scaling Google & Stripe (Video + Transcript) On www.saastr.com Submitted by Thomas Schmitz on 14-Aug-2017 at 8:19 am
Jason Lemkin sits down with Stripe COO Claire Hughes-Johnson to discuss what it’s like to scale a fast-growing company and how to manage hypergrowth. Having over 10 years of experience with Google and being intrinsically motivated by Stripe’s mission certainly helps. When you’re the COO of a global company that only continues to expand across...
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Your Content Marketing Isn’t Providing Results, What Can You Do? On neilpatel.com Submitted by Thomas Schmitz on 14-Aug-2017 at 8:00 am
It doesn’t seem fair, does it? You dedicate your time and resources to publishing exceptional content. You follow the content marketing experts and put their tested strategies to work for your business. You do all of this, and yet, your efforts yield no significant results. Let me say this: You’re in good company. More than […]
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How theming weeks is making me a better entrepreneur On www.johnfdoherty.com Submitted by Thomas Schmitz on 14-Aug-2017 at 7:00 am One of my challenges in growing my company has been finding the brain space to focus. I can quickly get into the mindset of “DO ALL THE THINGS AND DO THEM RIGHT NOW”, but then I arrive at the end of the week and I am frustrated and haven’t gotten much done. That can’t continue, […]...
Marketing With Two Hands Tied Behind Your Back On sujanpatel.com Submitted by Thomas Schmitz on 14-Aug-2017 at 5:12 am
Red tape and bureaucracy are requirements to adhere to certain rules or follow particular processes. While every organization has a bit of red tape, some have much more than others. This can make life difficult for marketers. “Businesses are, on average, far less adaptable, innovative, and inspiring than they could be and, increasingly, must be. […]
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13 Ways to Improve Your Organic Click-Through Rate On neilpatel.com Submitted by Thomas Schmitz on 14-Aug-2017 at 5:09 am
So you have a website built, but nobody’s visiting? It can’t be the page copy because you already checked that. The problem could be that you’re not getting enough organic search traffic. There’s an old joke in the SEO world that if you’re looking for a good place to hide a dead body, the second […]
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Why the "Pivot to Video" Is Misguided On blog.hubspot.com Submitted by Thomas Schmitz on 14-Aug-2017 at 3:00 am Publishers are pivoting to video -- and firing writers along the way. This is a mistake -- because your audience still wants written content -- and lots of it.
"But we needed the eggs" On sethgodin.typepad.com Submitted by Thomas Schmitz on 14-Aug-2017 at 12:39 am Addiction to substances has been around ever since someone fermented grapes a million years ago. The opioid epidemic is the latest addiction tragedy, brought on by greed and disinformation. It took longer for behavioral addictions to arrive, but they're just...
SEO Above the Funnel: Getting More Traffic When You Can’t Rank Any Higher On moz.com Submitted by Thomas Schmitz on 13-Aug-2017 at 5:09 pm What do you do when you've hit the ranking ceiling? It's important to continue to grow your site traffic, but it can feel like a dead end once you're already at #1. Tom Capper shares some tactics for growing your audience beyond those awesome rankings.
$0 to $2,000: A Blueprint for How Autopilot Generated 21% MoM Revenue Growth in 24 Months On neilpatel.com Submitted by Thomas Schmitz on 13-Aug-2017 at 1:57 pm
Autopilot, the marketing automation company, was founded in 2012. It took them two years to hit 2,500 customers, 24,500+ free trial sign-ups, and 21% month-over-month revenue growth. They’ve also landed high-profile clients like Lyft, Microsoft, and CrunchBase in the process. How did a brand new company manage that type of growth? How have they launched […]
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12 Ways to Drive More Customers to Your Local Business Using Content Marketing On neilpatel.com Submitted by Thomas Schmitz on 13-Aug-2017 at 1:52 pm
The other day, I was looking up local air conditioning repair businesses. No, I didn’t need to get my AC fixed. I just wanted to see how the businesses were doing in Google’s search results. I looked at a few different companies, and I started to notice a trend. The local businesses in the top […]
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5 Lies Social Media Influencers Tell You (And What to Do Instead) On neilpatel.com Submitted by Thomas Schmitz on 13-Aug-2017 at 12:23 pm
Social media is still one of the best ways to grow your business. But there’s a lot of bad information out there. Every time I speak in front of a new audience, I get asked the same questions. “Should I be on Instagram?” “Does Facebook advertising work?” “What about Snapchat?” The truth is that it […]
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27 Amazing Online Marketing Tactics for Small Businesses With Low Budgets On neilpatel.com Submitted by Thomas Schmitz on 13-Aug-2017 at 8:55 am
I love small businesses. As a small business, there are many opportunities for growth with a smart marketing strategy. But you’ve probably noticed a problem. Most of the marketing tactics out there are expensive! A simple Facebook or Google ad campaign can cost tens of thousands of dollars. So how can a small business use […]
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How to Show Up on the First Page of Google (Even if You’re a Nobody) On neilpatel.com Submitted by Thomas Schmitz on 13-Aug-2017 at 7:08 am
There’s a joke that asks, “Where should you bury something that you don’t want people to find?” Answer: On the second page of Google. Sure, it’s corny. But there’s still some truth to that statement. 75% of people will never scroll past the first page on a Google search. That means you can’t afford to be […]
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Questions for the underinformed On sethgodin.typepad.com Submitted by Thomas Schmitz on 13-Aug-2017 at 12:41 am For the jingoistic sign carrier, the impatient shareholder, the late-night goofball and the nascent entrepreneur in search of cash... We've heard your rants, your threats, your plans. We understand that you are in a hurry for a simple, dramatic, obvious...
7 Ways to Succeed With Instagram as a Business On neilpatel.com Submitted by Thomas Schmitz on 12-Aug-2017 at 12:30 pm
Businesses all over the world are using Instagram to improve their bottom lines – a figure that makes sense when you consider that 80% of people follow a business on the platform. But, there are a lot of businesses that have yet to take advantage of what Instagram has to offer. If your business belongs to […]
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Why Your Facebook Ads Aren’t Profitable (And How to Fix It) On neilpatel.com Submitted by Thomas Schmitz on 12-Aug-2017 at 12:24 pm
Facebook has two billion monthly active users. That translates into a couple billion opportunities to grow our businesses. So you create a few Facebook Ads and set up some campaigns. Next thing you know, you blew $200 bucks within a few days. And to make matters worse, you saw almost no return on investment. No followers, […]
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Why Every Business Owner Needs to Master Copywriting (And 7 Free Resources to Start With) On neilpatel.com Submitted by Thomas Schmitz on 12-Aug-2017 at 10:46 am
Copywriting is difficult because it’s nothing like the writing we learned in college. Thanks for that, college! But the facts don’t lie: Content marketing costs 62% less than traditional marketing tactics while still generating 3x more leads! That’s why content marketing is on the path to becoming a $300 billion industry by 2019. That means businesses need to […]
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Why SMS Marketing Doesn’t Suck Anymore (And How to Use it to Generate New Revenue) On neilpatel.com Submitted by Thomas Schmitz on 12-Aug-2017 at 10:10 am
Did you know that 58% of mobile users check their phones every hour (at least)? What does that mean for your SMS open rates? A pretty impressive number: 82.1%. Even 80% of Millennials say their phone is the first thing they check when they wake up. The point is that people keep their phones handy and are always ready […]
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15 Marketing Tools You Need to Dominate Your Social Strategy On neilpatel.com Submitted by Thomas Schmitz on 12-Aug-2017 at 7:56 am
Social media has become a regular part of our daily lives. Marketers know the best way to connect with their audiences is to go where they go. Often, that means meeting them on the social channels they use. As the use of social continues to climb, so does the number of brands that use social […]
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Working Outside the Tech Bubble On steveblank.com Submitted by Thomas Schmitz on 12-Aug-2017 at 6:00 am Annual note to self - most of the world exists outside the tech bubble. ----- We have a summer home in New England in a semi-rural area, just ~10,000 people in town, with a potato farm across the street. Drive down the road and you can see the tall stalks of corn waving on other…
Waves are free On sethgodin.typepad.com Submitted by Thomas Schmitz on 12-Aug-2017 at 1:12 am When someone lets you into the flow of traffic, or holds a door, or takes a second to acknowledge you, it's possible to smile and offer a wave in response. This, of course, costs you nothing. It creates a feeling...
Has anyone seen good examples of templates for startups to provide monthly email investor updates, e.g., KPI? On www.saastr.com Submitted by Thomas Schmitz on 11-Aug-2017 at 9:58 pm
The #1 key: design a template that is simple enough you can send it out on the first of the month, every month. That way you will actually get it done. Beyond that, in SaaS, I love a short update that has: Revenue % growth this month, and for last 3 months averaged MRR/ARR Paying...
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What is a reasonable sales quota for a B2B SaaS company in a mature market with an ACV of $80K? On www.saastr.com Submitted by Thomas Schmitz on 11-Aug-2017 at 9:55 pm
I think $800k or so is a good starting point — once you are at say $1m-$2m in ARR. Rough-and-tough, a quota of 5x the OTE (on target earnings, i.e. base + bonus) is a great target to achieve in SaaS. Or put differently, you are paying a sales rep 20% of the total bookings...
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How to Become a Powerful Negotiator Overnight On neilpatel.com Submitted by Thomas Schmitz on 11-Aug-2017 at 9:41 pm
I have spent a great deal of time over the years in negotiations. One of the most interesting things is that the perceptions and realities of negotiations are often drastically different. When you think of the world of negotiations, what comes to mind? High-powered suits in closed-door meetings? Lots of angry scowls and fists pounding […]
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The Return of Direct Mail: How this ‘Old School’ Tactic Can Land High Paying Clients On neilpatel.com Submitted by Thomas Schmitz on 11-Aug-2017 at 5:00 pm
The average email open rate is 24% industry-wide. That’s not horrible, but it’s also not great. And that’s just the open rate. Not the click-through rate. You’d be lucky to generate a CTR higher than just a few measly percentage points based on that. Because only a tiny portion of that 24% is actually clicking on […]
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11 Reasons You Need to Focus on Long-Tail Keywords for SEO On neilpatel.com Submitted by Thomas Schmitz on 11-Aug-2017 at 1:54 pm
It’s hard not to be repetitive when you blog as much as I do. I’ve brought up long-tail keywords a lot throughout my blog posts. That’s because I focus a lot on them. They’re the foundation of an effective SEO strategy. Long-tail keywords account for 70% of all web searches. I’ve spent so much time explaining […]
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How to Rescue Your Dying Email Open Rates Before It’s Too Late On neilpatel.com Submitted by Thomas Schmitz on 11-Aug-2017 at 11:35 am
Better emails typically translate to better conversion rates. It really can be that simple. But there are billions of emails sent every day. So if your email never gets opened and is lost in the sea of unread mail, it’s missing the mark. People won’t ever realize what you have to offer if they never see […]
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Event Roundup: Startup Weekend & Startup Week On blog.startupdigest.com Submitted by Thomas Schmitz on 11-Aug-2017 at 10:00 am
See below to discover an upcoming startup event near you! Techstars Startup Programs: Action-oriented programs in your community that power every step of the entrepreneurial journey. Startup Weekend In just 54 hours, you will experience the highs, lows, fun, and pressure that make up life at a startup. As you learn how to create a real…
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How To Get PR When You Have Nothing New Happening On sujanpatel.com Submitted by Thomas Schmitz on 11-Aug-2017 at 9:20 am
In this episode, talk about how to get your product, service, or brand in front of the journalists, editors, contributors and publishers who will cover your story, create content about you, and get your name out there. If you have nothing new happening or you’re a brand-new business, how can you get PR? That’s the […]
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4 Amazing Ways to Respond to Criticism Online On neilpatel.com Submitted by Thomas Schmitz on 11-Aug-2017 at 8:35 am
If you spend any amount of time online, you will run into criticism. Criticism comes in many forms: bullies, rightfully annoyed customers, bored teenagers, and plain old trolls who are just hoping to get a rise out of an entrepreneur or business owner. As an online business owner, entrepreneur, and writer, I am no stranger […]
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SaaStr Podcast #137: Max Yoder, Founder & CEO @ Lessonly On How To Scale A Sales Org The Right Way On www.saastr.com Submitted by Thomas Schmitz on 11-Aug-2017 at 8:19 am
Welcome to Episode 137! Max Yoder is the Founder & CEO of Lessonly, the modern learning software used by teams to translate important work knowledge into Lessons that accelerate productivity. They have raised funding from the likes of former ExactTarget CMO Tim Kopp, OpenView Ventures, and New York Times Bestseller Jay Baer, just to name...
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18 Lessons on How to Stay Focused While Building Your Startup On neilpatel.com Submitted by Thomas Schmitz on 11-Aug-2017 at 7:15 am
Many startup founders think that their biggest battle will be to find funding. What those founders have forgotten about is the demon of distraction. Distraction and a lack of focus can slay any startup, stopping it dead in its tracks. At the rate that startups fail, you don’t want to risk your business with a […]
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An audience of one On sethgodin.typepad.com Submitted by Thomas Schmitz on 11-Aug-2017 at 1:12 am More than ever, people, lots of people, hordes of anonymous people, can watch what you do. They can see your photos, like your posts, friend your digital avatar. An essentially infinite collection of strangers are in the audience, scoring you,...
The Entrepreneur’s Guide to Keeping Your Team Completely Aligned On neilpatel.com Submitted by Thomas Schmitz on 10-Aug-2017 at 11:45 pm
Over the past decade, I’ve built dozens of teams. Some of them, like the team at Kissmetrics, were very successful. Some of them, like the team at Kissmetrics, were very successful. Others, like the teams I built when I was just getting started, were not as successful. In most cases, those failures were due to […]
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What should founders do to get noticed by an established company’s M&A team? On www.saastr.com Submitted by Thomas Schmitz on 10-Aug-2017 at 9:47 pm
Probably the most important thing to understand is that in 95%+ of tech companies, the “M&A team” does not drive M&A. Instead, they implement it. M&A is usually driven by either the CEO, for game-changing acquisitions, or a functional SVP, to accelerate something in her functional area. So if you want to get bought, don’t...
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How to Grow Your Personal Brand Online On neilpatel.com Submitted by Thomas Schmitz on 10-Aug-2017 at 4:49 pm
Do you ever think about someone like Oprah Winfrey and wonder, “How did she do it?” What did she do to become such a prolific personality? And she’s not the only one. Gary Vaynerchuk, Tony Robbins, and Richard Branson are all larger-than-life characters who own their spaces. Not only that, but they seem to have […]
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Are Forms Dead? An Inside Look at How Removing Forms Might Benefit You On neilpatel.com Submitted by Thomas Schmitz on 10-Aug-2017 at 2:00 pm
SEO is constantly changing. Just when you think you’ve mastered keyword research, Google announces a new ranking factor. The same thing is happening today with other marketing tactics. For example, the standard “inbound marketing playbook” that has worked for the past decade has been to put your best content behind a form. The idea is […]
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Why AMP & Facebook Instant Can Be Bad for Business (And What to Do Instead) On neilpatel.com Submitted by Thomas Schmitz on 10-Aug-2017 at 12:28 pm
Slow page speeds can chase away your customers. And the worst part is that you might not even realize it. The longer a page takes to load, the more likely users are to bounce. In other words, they don’t stick around to buy your products or services. You’ll especially feel this pain point when you […]
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Sales Efficiency: Data is Key to Top of Funnel Success On blog.startupdigest.com Submitted by Thomas Schmitz on 10-Aug-2017 at 10:00 am
The following is a guest post by Courtney Buchanan. Courtney is the senior content marketing manager at Mattermark, a data intelligence tool that helps sales professionals identify the right prospects that matter most. This post originally appeared on the Mattermark blog. Sales teams are constantly looking for more efficient ways to move prospects from the top of…
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10 Reasons Why User Surveys Can Make or Break Your Startup On neilpatel.com Submitted by Thomas Schmitz on 10-Aug-2017 at 9:06 am
Numbers are the language of business. There’s no greater sin than not knowing the key metrics that drive growth for your business. Customer acquisition cost, ROI, and customer lifetime value are a few critical numbers that come to mind. If you ask anyone who has ever successfully scaled a startup, they’ll tell you the same […]
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The 2017 State of Conversion Optimization Report On conversionxl.com Submitted by Thomas Schmitz on 10-Aug-2017 at 7:32 am In this 2017 State of the Conversion Optimization Report, we gave a 26 question survey to 333 people who work in the optimization space. We partnered with
The 2017 State of Conversion Optimization Report On conversionxl.com Submitted by Thomas Schmitz on 10-Aug-2017 at 7:32 am In this 2017 State of the Conversion Optimization Report, we gave a 26 question survey to 333 people who work in the optimization space. We partnered with
How to Be an Amazing SEO Copywriter On neilpatel.com Submitted by Thomas Schmitz on 10-Aug-2017 at 6:44 am
Search engines consist of computer algorithms that make decisions based on very black-and-white indicators. Some of those indicators are secrets, but many of them are clear and right out in the open. I invite you to read my step-by-step guide on SEO made simple to get a grip on the basics of how websites optimize for search […]
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How to Build a Remarkable 21st Century Brand On blog.hubspot.com Submitted by Thomas Schmitz on 10-Aug-2017 at 4:00 am In the information and internet age, it's hard to build a brand and stand out in the crowd. Learn how Siegelvision helps clients establish a 21st century brand.
Seeing and believing On sethgodin.typepad.com Submitted by Thomas Schmitz on 10-Aug-2017 at 1:51 am It turns out that the more you watch TV, the more you believe that the world is dangerous. It turns out TV watchers believe that an astonishing 5% (!) of the population works in law enforcement. And it turns out...
These Are the PPC Metrics That Actually Matter On unbounce.com Submitted by Thomas Schmitz on 10-Aug-2017 at 12:00 am It's easy to get caught up in traffic-focused PPC metrics such as CTR or CPC. But the only way to make meaningful changes to your campaigns is to go deeper.
Talk Like a Human: 8 Phrases to Avoid Saying to Your Customers On zapier.com Submitted by Thomas Schmitz on 09-Aug-2017 at 11:00 pm The small things you say when talking to customers can make a big difference. Watch out for these dangers phrases that can interfere with great customer support and communication
Why do venture capitalists say no? And how do you get them to say yes? On www.saastr.com Submitted by Thomas Schmitz on 09-Aug-2017 at 9:52 pm
Here’s the thing: most VCs, at least, most early VCs … know if they want to invest mid-way through the first meeting. Not for sure, but they’ve made a tentative conclusion they want to do the deal before that first meeting ends. Assuming a few things they suspect to be true, turn out to be...
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7 Instagram Contest Ideas to Grow Brand Awareness On neilpatel.com Submitted by Thomas Schmitz on 09-Aug-2017 at 8:00 pm
Instagram accounts that hold contests can achieve 70% faster follower growth compared to those that don’t hold contests. So, if you want a popular Instagram account, running contests is a great place to start. In this post, we’ll explore how you can use Instagram contests to raise brand awareness for your business. We’ll also dive into some […]
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How to Find Your Competitor’s Backlinks - Next Level On moz.com Submitted by Thomas Schmitz on 09-Aug-2017 at 5:04 pm In this post intended for SEO beginners, Brian Childs shows you how to find linking opportunities by identifying and studying your competitors' backlink profile.
What is Engaging Content and How to Create It On neilpatel.com Submitted by Thomas Schmitz on 09-Aug-2017 at 4:14 pm
I am not a big fan of buzzwords. Fluff is fluff, no matter how trendy it is. Throwing around the word ‘engaging’ has almost become a staple of the content marketing industry these days. Heck, I’m guilty of using it as well. And at first glance, that seems like it’d be great news. Brands and […]
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Announcing: The First Batch in 500 Startups Data Track On 500.co Submitted by Thomas Schmitz on 09-Aug-2017 at 3:25 pm Two weeks ago, the first batch of 500 Startupsâ new Data Track kicked off in San Francisco, alongside the twenty-second incarnation of our flagship Seed Program
How to Build a Team That Won’t Sink Your Startup On neilpatel.com Submitted by Thomas Schmitz on 09-Aug-2017 at 2:15 pm
Many successful entrepreneurs won’t admit this secret. But I’ll let you in on it. There is no such thing as a solo entrepreneur. Nobody who’s ever scaled a business from the ground up did it alone. In fact, left to themselves, they wouldn’t have a business. I recently read a book about legendary businessman and […]
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How to Curate Content That Will Help Grow Your Brand On neilpatel.com Submitted by Thomas Schmitz on 09-Aug-2017 at 11:25 am
Let’s face facts. Putting together even the most basic marketing campaign can take a toll on you. Forget about having enough manpower. There’s no getting around the fact that creating new content from scratch on a regular basis gets draining pretty quickly. And to make things worse, the needs of the average consumer keep growing. HubSpot found […]
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Meet Our Curator of the Week: Nick Hawtin On blog.startupdigest.com Submitted by Thomas Schmitz on 09-Aug-2017 at 10:00 am
Name: Nick Hawtin Digest: Copenhagen Curator Since: March 2012 Title: CEO at Radiate Twitter: @riskcontainment Startup mentor, speaker, facilitator, event moderator, pitch trainer, networker. Feel free to contact me, if you want to get connected to the startup scene here and in Southern Sweden. Lots of good things are afoot. To receive the Techstars Startup Digest Copenhagen,…
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Increase Traffic to Your Website With These 18 Unusual Tactics On neilpatel.com Submitted by Thomas Schmitz on 09-Aug-2017 at 8:22 am
Do you struggle to bring people to your website? I know the feeling. For years, I struggled to build traffic myself. It seemed like no matter what I tried, people didn’t want to read my content. But then things started changing. As I continued to write and promote, I started to see my traffic increase. […]
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How to Create a Facebook Business Page that Actually Converts On neilpatel.com Submitted by Thomas Schmitz on 09-Aug-2017 at 5:39 am
Facebook pages perform differently, just like the businesses they’re attached to. Some do extremely well, while others experience minimal engagement and don’t manage to capture their fans’ attention. Getting your Facebook page to attract and convert customers has a lot less to do with your business than about how you set up and manage the […]
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Appearing to care On sethgodin.typepad.com Submitted by Thomas Schmitz on 09-Aug-2017 at 1:20 am We know that your customers will put up with imperfect, but one thing that they'd like in return is for you to care. Marketers keep making big promises, and organizations struggle to keep those promises. Sooner or later, it leads...
Why React Native And Not Native App? On www.360technosoft.com Submitted by Alfred Beiley on 08-Aug-2017 at 11:50 pm Most probably used by the developers for the frontend framework in the web and app. Letâs explore some of the features that can compel you to head your ways
The Best Tools to Track and Analyze Your Social Media Marketing Campaigns On neilpatel.com Submitted by Thomas Schmitz on 08-Aug-2017 at 8:23 pm
Social media is more than just a way to waste time online. Social media is a big business. Over 2.7 billion people are active on social networks, which accounts for approximately 37% of the global population. Here’s how that user base breaks down among the top 7 social networks. Facebook is by far the biggest. That’s […]
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The Definitive Guide to Creating a Pricing Page that Converts On neilpatel.com Submitted by Thomas Schmitz on 08-Aug-2017 at 3:33 pm
You’ve seen it before on thousands of websites. The pricing page features three plans lined up horizontally. One is highlighted and declared the “most popular.” But why? Is it that this type of pricing page converts best? Or have we just been doing the same old thing because “it works.” It doesn’t make sense to […]
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How to Create an Editorial Calendar That Will Streamline Your Content Strategy On neilpatel.com Submitted by Thomas Schmitz on 08-Aug-2017 at 2:31 pm
Are you tired of stressing over your content at the last minute? You know the feeling. The deadline for content is rapidly approaching, and so you scramble to write a quick blog post just to hit the weekly quota. This isn’t just an isolated event. There’s a massive problem in the marketing industry with people […]
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6 Lessons to Learn From the World’s Most Popular Blogs On neilpatel.com Submitted by Thomas Schmitz on 08-Aug-2017 at 12:15 pm
We’re living in the golden age of content marketing right now. Social media has made it easier than ever before to reach and connect with your ideal demographic. Social Media Today put it best with its infographic on social media marketing statistics of 2017. That’s right, 79% of all American Internet users are on Facebook! […]
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Announcing 500 Startups Batch 22! On 500.co Submitted by Thomas Schmitz on 08-Aug-2017 at 11:20 am Two weeks ago, the latest incarnation of the 500 Startups Seed Program, Batch 22 (B22), kicked off in sunny San Francisco. The new cohort consists of 36
The Easiest Way to Convert More Users Onto Your App? Think Simple. On blog.startupdigest.com Submitted by Thomas Schmitz on 08-Aug-2017 at 10:00 am
The following is a guest post by ChopDawg.com, an award-winning app development company that has worked with over 180+ startups and companies from all around the globe, helping them bring their web apps, mobile apps, wearable apps and software ideas to life. Follow ChopDawg.com on Twitter at @ChopDawgStudios. If you’re trying to scale your application;…
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5 Google Analytics Loopholes to Close ASAP On neilpatel.com Submitted by Thomas Schmitz on 08-Aug-2017 at 8:01 am
Almost every single marketer uses Google Analytics. That includes brand new startups and million-dollar companies alike. One good reason is the price. (It’s free.) However, the other is that it gives you a treasure trove of data to customize and manipulate. You can also use it to run detailed reports. Google Analytics excels at providing […]
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How to Get 200 Targeted Leads Daily on LinkedIn (Starting This Week) On neilpatel.com Submitted by Thomas Schmitz on 08-Aug-2017 at 5:18 am
Let’s be honest: The world of social media marketing can feel a bit like the Wild Wild West. LinkedIn boasts a wide array of robust analytics and marketing tools, yet we still often leave it behind in the dust. The reason is obvious. When you’re confronted by countless platform options, and when industry experts are […]
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101 Smart Ways to Use Social Media Automation for Sales and Marketing On zapier.com Submitted by Thomas Schmitz on 08-Aug-2017 at 1:00 am Social networking is perhaps the easiest way to waste your day away. You can scroll through Facebook and Twitter all day and still not read everything that’s posted. Try to be friendly and reply to everyone, and you’ll quickly decide that social networks are a Rube Goldberg machine...
Bought On sethgodin.typepad.com Submitted by Thomas Schmitz on 08-Aug-2017 at 12:47 am How much does it cost you in tolls to drive across town? In most cities, the answer is nothing. How much does it cost you to take a bus or subway across town? In most cities, if it's available at...
Should I call myself a owner, founder, or CEO? On www.saastr.com Submitted by Thomas Schmitz on 07-Aug-2017 at 10:43 pm
CEO. Although, perhaps say it in a neutral tone, with no bravado. I always thought the title was a bit silly when running tiny start-ups. But I missed an important point: Customers, Prospects, Recruits and Media like to talk to “the CEO”. Even if it’s the CEO of a 5-person startup. Customers, especially. They want...
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How to Pitch an Idea to Investors With Total Confidence On neilpatel.com Submitted by Thomas Schmitz on 07-Aug-2017 at 7:45 pm
Pitching your idea to a group of investors is incredibly nerve-wracking. Trust me, I’ve been there. It’s like the feeling of making a presentation at the front of the class in elementary school magnified by about a million. You wonder if they’ll like your idea. You wonder if they’ll like you. Most of all, you […]
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500 Batch 21 Demo Day Recap On 500.co Submitted by Thomas Schmitz on 07-Aug-2017 at 5:34 pm On August 1, 2017, at the Computer History Museum in Mountain View, 500 Startups' latest batch, Batch 21, celebrated their graduation from our 4-month
11 Lessons Learned from Failed Link Building Campaigns On moz.com Submitted by Thomas Schmitz on 07-Aug-2017 at 5:11 pm After over 800 content campaigns, you learn a thing or two about link building — and about what doesn't work. From too much data to super niche subjects, check out these link building lessons (without doing it the hard way).
Downranking Poorly Performing Apps, Pitch Decks & More Highlights On blog.startupdigest.com Submitted by Thomas Schmitz on 07-Aug-2017 at 5:09 pm
5 hand-picked articles from across the Startup Digest Reading Lists. Sign up to receive great weekly content on various topics from our expert curators. 1. How to Create an Eye-Catching Pitch Deck By Vasyl Slobodian – Startups.Co Digest: Enterprise Curator: Shuonan Chen Creating an effective pitch deck is one of the most important tools for getting a new…
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Why Facebook Contests Can Help You Grow Your Startup On neilpatel.com Submitted by Thomas Schmitz on 07-Aug-2017 at 4:28 pm
People absolutely love free stuff. The word “free” by itself carries such a dramatic emotional charge that it can ramp up the perceived value of anything — often far beyond the item’s actual value. That carries incredible influence. Free items and contests have long been used to attract customers. During the 1950s and ’60s, advertising […]
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6 Strategies to Growth Hack the Hiring Process On neilpatel.com Submitted by Thomas Schmitz on 07-Aug-2017 at 1:30 pm
If there’s one thing the Internet hasn’t totally revolutionized, it’s the hiring process. Hiring new employees is still based on the same old system. Create a job advertisement, do an interview or three, call references, think about it, make an offer, wait for the candidate to think about it, and hire the new employee. All […]
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How to Use Excel and Google Sheets to Organize Your Marketing Efforts On neilpatel.com Submitted by Thomas Schmitz on 07-Aug-2017 at 10:44 am
There are a lot of nifty project management tools out there. But you already have access to a tool that you might not fully understand how to use. And it can do wonders for the way you approach your job and the way that you achieve your marketing goals. I’m talking about the good old-fashioned […]
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David Skok: 12 Key Levers of SaaS Success (Video + Transcript) On www.saastr.com Submitted by Thomas Schmitz on 07-Aug-2017 at 8:19 am
David Skok, General Partner at Matrix Partners, takes the tactical stage and touches upon many different SaaS metrics and levers, like productivity per rep and product market fit. Anyone who’s heard him talk before knows that he’s the perfect person to talk teach us about SaaS metrics. Founders can use the simple funnel model he...
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All Entrepreneurs Fail: How to Use Failure to Your Advantage On neilpatel.com Submitted by Thomas Schmitz on 07-Aug-2017 at 8:13 am
All entrepreneurs fail. Let that sink in. All entrepreneurs fail. If you’re an entrepreneur, at some point you will fail. It’s inevitable. Whether that failure is large or small, there’s something to be gained. Failure is often considered the other “F” word in the startup and entrepreneur sector, but it shouldn’t be. Failure isn’t an […]
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You adapt, or you adopt, or you die On steveblank.com Submitted by Thomas Schmitz on 07-Aug-2017 at 6:36 am I was in Boston and stopped by the Harvard Business Review for their IdeaCast podcast. I shared my current thinking about innovation in companies and government agencies. The interviewer, Curt Nickisch was great and managed to get me to summarize several years of learning in one podcast. He even got me to tell my Steve Jobs interview…
How to Read Your Visitors’ Minds by Watching Their On-Site Behavior On neilpatel.com Submitted by Thomas Schmitz on 07-Aug-2017 at 6:22 am
Ideally, you could predict what every person wants when they hit your site. Giving the user what they want, even before they realize it, can help solve a ton of issues. It would eliminate the need for extra searches. It would give the right content to each visitor so that they could make a decision […]
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On beating yourself up On sethgodin.typepad.com Submitted by Thomas Schmitz on 07-Aug-2017 at 12:46 am Almost everyone does it. I'm not sure why. After the fact (or even during it) all the blame, second-guessing and paralysis. We say things to ourselves that we'd never permit anyone else to say. Why? It leaves us bruised and...
A QBR is NOT Required for Customer Success On sixteenventures.com Submitted by Thomas Schmitz on 06-Aug-2017 at 9:07 pm That an Executive or Quarterly Business Review (EBR or QBR) is required for Customer Success is a myth that often causes teams to focus on the wrong thing.
How to Develop a Killer Content Strategy for a Startup with No Budget On neilpatel.com Submitted by Thomas Schmitz on 06-Aug-2017 at 8:11 pm
Are you frustrated with content marketing? You know you want to create content, but maybe you lack the budget you think you need to develop a strong campaign. Don’t worry. I’ll tell you the exact strategy I use to produce awesome content on a regular basis. The biggest pitfall I see with most would-be content […]
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Overcoming Corporate Roadblocks for Enterprise SEO Efficacy On moz.com Submitted by Thomas Schmitz on 06-Aug-2017 at 5:11 pm Enterprise SEO faces different challenges than SMB SEO. If you want to see success, you'll need to create visibility for your efforts, navigate the tricky company politics, and focus on return.
How to Improve Your Facebook Ads Campaign with Lookalike Audiences On neilpatel.com Submitted by Thomas Schmitz on 06-Aug-2017 at 4:01 pm
Are you struggling to bring in traffic and conversions through Facebook ads? If so, you’re not alone. In 2017, WordStream found that most Facebook ads have a dismal 0.90% click-through rate. Why the low rates? The ads themselves are probably fine. You’re probably just showing your ads to the wrong people. Facebook has added a […]
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23 Amazing Online Marketing Tactics for Small Businesses With Low Budgets On neilpatel.com Submitted by Thomas Schmitz on 06-Aug-2017 at 2:03 pm
If you’re reading this, I assume you’ve heard of the Internet. Most people have. At the time of writing this, InternetLiveStats shows that over 3.6 billion people are using the Internet. That’s a lot of people! And the user base is steadily growing. That’s why eMarketer estimates that digital ad spending will grow from $83 billion in […]
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13 Ways to Drive More Customers to Your Local Business Using Content Marketing On neilpatel.com Submitted by Thomas Schmitz on 06-Aug-2017 at 11:06 am
Content marketing has generated quite a lot of buzz over the past few years. More and more large corporations and notable brands are focusing on content marketing as an effective strategy. It’s becoming the “It” thing to do. In fact, HubSpot’s State of Inbound Report showed that content creation and distribution are very big priorities for […]
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Content Marketing Isn’t New: 5 Old Lessons That Still Work Today On neilpatel.com Submitted by Thomas Schmitz on 06-Aug-2017 at 6:48 am
Content marketing is one of the best ways to grow your business. I’m not just saying that. I don’t believe it’s just a trend. It’s not a shiny new tactic or anything. Content marketing has been around forever. Some of the biggest brands in the world used it in their early days. It helped them […]
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12 Social Media Tools Necessary for Content Marketing Success On neilpatel.com Submitted by Thomas Schmitz on 06-Aug-2017 at 4:50 am
The biggest secret to content marketing is the promotion. Yes, great content helps increase sales and traffic. But if the right people don’t see that content, it’s worthless. Social media is one of the most promising ways to promote your content. In fact, four in ten American adults say they bought something on social media. There’s […]
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When in doubt, connect On sethgodin.typepad.com Submitted by Thomas Schmitz on 06-Aug-2017 at 2:31 am That's what fast-growing, important organizations do. Making stuff is great. Making connections is even better.
3 PPC Metrics to Completely Ignore (And 3 Metrics to Measure Instead) On neilpatel.com Submitted by Thomas Schmitz on 05-Aug-2017 at 8:26 pm
PPC ads are the best way to grow your business right now. Seriously, there’s nothing else out there like them. Not even television ads generate new customers as quickly. But they’re not perfect. There are a few problems and issues. AdWords and Facebook Ads can get incredibly complex. For example, they report on dozens of metrics. […]
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7 Content Curation Hacks to Cut Creation Time in Half On neilpatel.com Submitted by Thomas Schmitz on 05-Aug-2017 at 4:11 pm
How long does it take you to create a single blog post today? Probably a few hours, if I had to guess. Now multiply that same time across your other content channels. That includes everything from social media to audio, visual, and even offline presentations. Content creation now sounds like more than a full-time job. […]
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Why Growth Hacker is the new VP of Marketing On andrewchen.co Submitted by Thomas Schmitz on 05-Aug-2017 at 2:20 pm
The rise of the Growth Hacker The new job title of “Growth Hacker” is integrating itself into Silicon Valley’s culture, emphasizing that coding and technical chops are now an essential part of being a great marketer. Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do […]
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Why startups and big companies should approach growth differently (Video) On andrewchen.co Submitted by Thomas Schmitz on 05-Aug-2017 at 2:14 pm
I recently did a video interview on the topic of how your growth strategy changes from being a small startup versus becoming a larger company. It’s hard to compete when you’re launching a new product and you have to think asymmetrically for your growth efforts to work. I walk through each stage, step by step, and talk […]
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How to Create a Facebook Contest that Actually Works On neilpatel.com Submitted by Thomas Schmitz on 05-Aug-2017 at 1:31 pm
Facebook recently passed 2 billion monthly users. No one in the history of humanity has ever had the means to talk directly to so many people. We need a new word for behemoth! But predictably, with something so large comes a quantity of content that is also unheard of. And it’s growing fast. You might […]
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9 PPC Ad Copywriting Secrets to Steal From The Pros On neilpatel.com Submitted by Thomas Schmitz on 05-Aug-2017 at 9:25 am
The best ads don’t stand out. The goal isn’t to be obnoxious or annoying. Instead, the best ads match your expectations. They catch your eye because you were just thinking about the subject. It seems like the best advertisers are reading your mind. They have a sixth sense for understanding what you’re looking for. And […]
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Why Meta Tags Are So Important for Your Online Marketing Efforts On neilpatel.com Submitted by Thomas Schmitz on 05-Aug-2017 at 7:10 am
Can I ask you a question? I mean besides that one. What was it that made you click on this article to read it? Maybe the title caught your eye, or perhaps it was the short blurb you saw. You might have clicked simply because this article comes from a source you trust. If you […]
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The Ultimate Guide to Creating Content that Generate 361,494 Visitors On neilpatel.com Submitted by Thomas Schmitz on 05-Aug-2017 at 5:16 am
I created an ultimate guide a few years ago that received over 400,000 visits. The original idea wasn’t mine. But I quickly made it popular by publishing a stream of guides that all received over 361,494 visitors each. Getting a ton of new visitors is only the first goal, though. These guides also rack up […]
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The taxi or the cruise ship? On sethgodin.typepad.com Submitted by Thomas Schmitz on 05-Aug-2017 at 1:50 am The successful cab owner knows this: Every ride is custom People choose a cab precisely because they can ride alone, on their own terms Empty trips are part of the job, and it's okay, because the next ride will pay...
How to Optimize Your Facebook Ads to Drive More Traffic and Sales On neilpatel.com Submitted by Thomas Schmitz on 04-Aug-2017 at 7:00 pm
Are you frustrated by underperforming Facebook Ads? I understand your pain. I’ve worked with Facebook Ads for years. I’ve run plenty of campaigns that performed terribly. But I’ve also learned some secrets that will bring you more traffic and sales through Facebook Ads. Optimizing your ads is a helpful tool in your toolbox. Facebook takes […]
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